Hello, Iβm Sharon! ππ»
Iβm a goal-driven and detail-oriented Senior Product Manager with over 6 years of experience in MarTech, e-Commerce, AI/ML, and FinTech.
Sharon (Yi-Hsuan) Lin ζζ‘η
Senior Product Manager θ³ζ·±η’εηΆη
π§ [email protected]
π Taipei, Taiwan
π LinkedIn | π§· Portfolio
π EXPERIENCE
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Senior Product Manager @ awoo Intelligence ιΏη©η§ζ
Dec. 2022 - Oct. 2025 | Taipei, Taiwan (HybridβRemote)
awoo is a leading MarTech firm in Taiwan and Japan, leveraging AI tagging and SEO to help e-Commerce brands attract consumers, increase discoverability, and drive conversions.
- Spearheaded the 0-to-1 launch of a no-code AI campaign builder, shortening e-commerce campaignsβ time-to-market from weeks to 2.9 days with a 61.5% average CTR, driving 52% of annual upsell revenue in Japan.
- Architected analytics dashboards by integrating first GA4 then proprietary awoo Pixel tracking system (180M daily events), empowering 232 brands to validate storefront product effectiveness and securing client retention with precise attribution.
- Led a commercial API refactoring (2B monthly calls) by clarifying legacy requirements and coordinating risk-tiered rollouts with CS team, ensuring service stability and seamless migration. This enabled Engineering to slash cache latency by 96%.
- Drove ecosystem expansion via SHOPLINE App Store integration, establishing a scalable acquisition channel that onboarded 38 new merchants and eliminating NT$500k in legacy integration costs through streamlined data synchronization.
- Institutionalized a data-informed culture by implementing Mixpanel and hosting a training workshop for 23 staff, enabling self-serve product analytics for PM/CS teams while informing roadmap prioritization and product decisions.
Product Manager @ Voutyque ζΈ₯ζΈ₯η§ζ
Mar. 2021 - Dec. 2021 | Taipei, Taiwan
Voutyque is an e-Commerce marketplace for indie brands and provides tools for storytelling, interaction, and building brand identity.
- Initiated and launched a mobile e-Commerce marketplace app by defining specs, UX, and backend API/database schemas for features including media browsing, product details, cart and checkout
- Organized e-Commerce admin panel and operational processes, achieving 7-figure NTD revenue and boosting daily operational efficiency by 88%
- Defined product metrics and constructed event tracking system and analytics dashboards, increasing conversion rate by 92% in 3 months
- Developed the first set of Agile product practices and processes for the company, resulting in lower development costs and shorter shipping cadence